VU Agency is nothing but a tool. A complex one, both fragile and determined, but a tool dedicated to the projects, opinions, commitments, doubts and propositions of the photographers whom, by mutual agreement, collaborate with this “small machine” aimed at circulating, distributing, promoting and protecting contemporary visions. The greatest risk for VU’ Agency would be to turn into a brand and to substitute for the unique identity of its collaborators who create often unusual photographs: they are the ones who, in every sense of the word, make us rich.
